Privacy Policy

Welcome to TUF GAMING (“we,” “our,” or “us”). We are committed to protecting your privacy and ensuring transparency about how we collect, use, and safeguard your personal information. This Privacy Policy explains our practices regarding data collection and usage when you visit our website.

By accessing or using our website, you agree to the terms outlined in this Privacy Policy. If you do not agree with our practices, please do not use our website. We reserve the right to update this policy at any time, and we encourage you to review it periodically.

We collect various types of information to provide and improve our services. The information we collect falls into the following categories:

Automatically Collected Information:

• Device Information: Browser type, operating system, device type, screen resolution, and unique device identifiers
• Usage Data: Pages visited, time spent on pages, click patterns, referral sources, and navigation paths
• Technical Data: IP address, server logs, timestamps, and error reports
• Location Data: Approximate geographic location based on IP address

Voluntarily Provided Information:

• Email Subscriptions: Email address when you subscribe to our newsletter or updates
• Comments & Feedback: Information you provide when leaving comments or contacting us
• Survey Responses: Data collected through surveys or polls you choose to participate in

We do not collect sensitive personal information such as financial data, health information, or government-issued identification numbers. All data collection is performed in compliance with applicable privacy laws and regulations.

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and personalize content. Cookies are small text files stored on your device that help us recognize you during future visits.

Types of Cookies We Use:

• Essential Cookies: Required for basic website functionality and security. These cannot be disabled without affecting site performance.
• Analytics Cookies: Help us understand how visitors interact with our website through aggregated statistics (e.g., Google Analytics)
• Advertising Cookies: Used by our advertising partners (including Amazon) to display relevant ads and measure campaign effectiveness
• Preference Cookies: Remember your settings and preferences for a personalized experience
• Affiliate Tracking Cookies: Track purchases made through our affiliate links to properly attribute commissions

You can control cookie preferences through your browser settings. However, disabling certain cookies may limit website functionality and prevent us from providing personalized recommendations. Most browsers accept cookies by default, but you can modify settings to decline cookies or receive notifications when cookies are being set.

The information we collect is used for the following purposes:

• Website Operation: Maintain, improve, and optimize website performance and user experience
• Content Personalization: Deliver relevant product recommendations and content based on your interests and browsing behavior
• Analytics & Research: Analyze visitor behavior, traffic patterns, and engagement metrics to improve our content and services
• Communication: Send newsletters, product updates, and promotional content (only if you’ve subscribed)
• Affiliate Tracking: Track clicks and purchases through affiliate links to earn commissions from partner programs
• Security & Fraud Prevention: Protect against malicious activity, spam, and unauthorized access
• Legal Compliance: Comply with applicable laws, regulations, and legal processes
• Customer Support: Respond to inquiries, comments, and support requests

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. Your data is used solely to enhance your experience on our website and fulfill the purposes described in this policy.

TUF GAMING is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com and affiliated international Amazon sites.

What This Means:

• When you click on product links on our website and make a purchase on Amazon, we may earn a small commission
• This commission comes at no additional cost to you—the price you pay remains the same
• These commissions help support our website operations and allow us to continue providing free, quality content
• Our product recommendations are based on genuine testing and evaluation, not commission rates

Amazon’s Privacy Practices:

When you click through to Amazon from our website, you will be subject to Amazon’s Privacy Policy. Amazon may use cookies and tracking technologies to attribute purchases to our affiliate account. We recommend reviewing Amazon’s privacy practices for complete information on how they handle your data.

Our website integrates with various third-party services to enhance functionality and provide better user experience. These services have their own privacy policies and data practices:

Analytics Services:

• Google Analytics: Tracks website traffic and user behavior to help us improve content and performance
• Data collected includes page views, session duration, bounce rates, and traffic sources
• We use anonymized IP addresses where possible to protect user privacy

Advertising Networks:

• Display advertising partners may use cookies to show relevant ads based on your browsing history
• You can opt out of personalized advertising through industry opt-out tools like NAI or DAA

External Links:

Our website contains links to external websites, including Amazon and other retailers. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any website you visit through our links.

When you leave our website via these links, the information you provide is governed by the privacy policies of those destination sites, not this Privacy Policy.

We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. Our security practices include:

• Encryption: SSL/TLS encryption for data transmission between your browser and our servers
• Secure Hosting: Website hosted on secure servers with regular security updates and monitoring
• Access Controls: Limited access to personal information, restricted to authorized personnel only
• Regular Audits: Periodic security assessments and vulnerability testing
• Data Minimization: Collection of only necessary information to fulfill stated purposes

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we continuously work to improve our security measures and respond promptly to potential vulnerabilities.

If you are located in the European Economic Area (EEA), you have specific rights under the General Data Protection Regulation (GDPR). We are committed to complying with GDPR requirements and respecting your data protection rights.

Legal Basis for Processing:

• Consent: You have given clear consent for us to process your personal data for specific purposes
• Legitimate Interests: Processing is necessary for our legitimate business interests (e.g., website analytics, security)
• Contractual Necessity: Processing is necessary to fulfill our obligations to you
• Legal Compliance: Processing is required to comply with applicable laws

Data Transfers:

Some of our service providers are based outside the EEA. When we transfer your data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or Privacy Shield certification (where applicable).

Data Retention:

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law. Analytics data is typically retained for 26 months, while email subscription data is kept until you unsubscribe.

You have the following rights regarding your personal information:

• Right to Access: Request a copy of the personal information we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete personal data
• Right to Erasure: Request deletion of your personal information (subject to legal obligations)
• Right to Restriction: Request limitation of processing of your personal data
• Right to Data Portability: Receive your personal data in a structured, machine-readable format
• Right to Object: Object to processing of your personal data for direct marketing or legitimate interests
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
• Right to Lodge a Complaint: File a complaint with your local data protection authority

How to Exercise Your Rights:

To exercise any of these rights, please contact us using the information provided at the end of this policy. We will respond to your request within 30 days. You may be required to verify your identity before we process your request.

Cookie Management:

You can manage cookie preferences directly through your browser settings. Most browsers allow you to block or delete cookies, though this may affect website functionality.

Our website is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

For users in the European Union, we do not knowingly collect information from children under 16 without verifiable parental consent. If we become aware that we have collected personal information from a child without appropriate consent, we will take steps to delete that information as quickly as possible.

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, legal requirements, or business operations. When we make changes, we will:

• Update the “Last Updated” date at the top of this policy
• Notify users of material changes via email (if we have your email address) or prominent website notice
• Provide a reasonable notice period before changes take effect when required by law
• Maintain previous versions of the policy for reference upon request

Continued use of our website after policy changes become effective constitutes acceptance of the revised policy. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

If you disagree with changes to this policy, you should discontinue use of our website and contact us to request deletion of your information (subject to legal retention requirements).